Activate UI Design Language: Unifying the experience across a product portfolio
Outcome Health's product portfolio had grown in the span of a few years from a single offering, the waiting room TV, to include a tablet for exam rooms, a digital wallboard, and an infusion room tablet. Developed at different times by different teams, sometimes with little design process, the portfolio lacked cohesion in both interaction patterns and visual presentation.
Opportunity struck as a major rebranding effort was unveiled. The branding agency's standards manual included some suggested ways to apply the new visual language to the product portfolio, and this sparked interest among leadership in updating and harmonizing the UIs. There was one problem: The suggestions were all made purely from a branding design perspective, lacking the context and strategic thinking of a user-focused, product-oriented design process.
I knew I had to act.
Throughout the process of redesigning the wallboard, I had kept in mind the eventual goal of a project to unify design language, and when this opportunity presented itself, I led the effort. Working with the respective product owners and design leads for each product, I identified interactions on different Outcome products that could be served with the same patterns. Using the branding agency's new visual language as a starting point, I designed a sister design language that adapted the original from the context of the marketplace into the context of point-of-care. After our new company tagline, "activate good," I named the design system Activate UI.
The exam room tablet was the first to launch with an Activate UI refresh, followed by the Infusion Room Tablet.